Aesthetic websites 2022 | The best Web Design & UX ideas


Aesthetic websites are becoming increasingly popular, as they allow businesses to communicate their brand identity in a visually appealing way. There are many reasons to design an aesthetic website, and with the right approach, it can be easy to do.

As technology advances, so do web design trends. We are visual beings, and when something is eye-catching, we pay more attention. That is why it is so important to pay attention to the design.

Interface design explored

User interfaces are the access points where users interact with designs. A well-designed interface will be intuitive and easy to use, while a poorly designed interface will be confusing and frustrating. The goal of interface design is to capture visitors attention quickly and keep them engaged with the design.

In order to create a successful interface, designers must understand both the user’s needs and the capabilities of the technology. By taking these factors into account, they can create an interface that is both user-friendly and effective, which is very important to combine with the aesthetic website design.

What are aesthetic websites?

What does it mean for something to be “aesthetic”? According to the dictionary: “concerned with beauty or the appreciation of beauty”. So we could say that it is giving importance to the appearance of things. The more you take care of it, the more attractive it will be.

And if we talk about web design, its aesthetics should be pleasant, functional, and inviting to continue reading, so that users decide to stay on our website. The last thing we want as website owners, is to lose engagement and conversion, just because our web is not pleasing to our clients. So web designers and business owners, keep an eye on the quality of the aesthetics of the website!

Our top picks aesthetic website designs:

1. Senep

Aesthetic websites design Senep
Aesthetic websites design Senep

The aesthetic website SENEP challenges what we typically expect from web design. The site is a perfect blend of multiple solid colors, carefully chosen to create a visual appeal that catches the attention of visitors and leads them even deeper into the page. The well laid out design features subtle on-scroll CSS animation effects that are designed to engage the viewer. These elements combine to create an aesthetic experience that is both visually appealing and interactive. SENEP is a refreshing change from the typical cookie-cutter website, and it’s definitely worth a visit.

2. Bruno-Simon

Aesthetic websites design Bruno-Simon
Aesthetic websites design Bruno-Simon

I love the design of the website He created fun animation effects which are not only visually appealing but also add an amusing effect to the overall website. The functionality of the website is also great, and it’s not the easiest to navigate but definitely the most fun to navigate. Overall, I really enjoy the picture infused website design and the fun animation effects that are used on the site.

3. Superlist

Aesthetic websites design Superlist
Aesthetic websites design Superlist

Superlist is a tool that helps plan and organize. The design is clear and easy to understand, and it immediately conveys what the company does. Superlist has been awarded an Awwwards for its design, and it is one of the most popular planning and organization tools on the market. Thanks to its clear design and ease of use, Superlist is an essential tool for anyone looking to capture visitors’ attention and ensure user engagement.

4. Moooi

web design Moooi
Aesthetic websites design Moooi

The website for Moooi, a company that sells beautiful design products, is itself a beautiful website and definitely belongs in this list of aesthetic websites . The design elements are elegant and refined, and the overall aesthetic is one of sophistication and style. The website ensures user engagement by making it easy to navigate and by providing clear and concise information about the products. The images are also incredibly well done, and they really capture the essence of the company’s offering. In short, the website for Moooi is a great example of how a beautiful website can ensure user engagement.

5. Ideo

Aesthetic websites design Ideo
Aesthetic websites design Ideo

Ideo belongs in this list of beautiful websites because it’s an aesthetic website, user friendly, and easy to navigate. The site’s clean and minimalistic design is both visually appealing and functional, providing users with an enjoyable experience. The main page features a grid of images that represent the various projects and services offered by IDEO, a global design firm. Clicking on any of the images takes you to a more detailed page about that particular project or service. The site also includes a blog, which offers insights and perspectives from IDEO’s team of designers. Overall, Ideo is an excellent example of a well-designed website that is both informative and visually appealing.

How to make an aesthetic website design?

We live against the clock, so we have no time to waste. Neither does the user. Hence the importance of conveying your message clearly and directly so that they decide to spend their time on your website. Pay attention to the details when designing aesthetic websites and use graphic and traditional elements.

So, when designing an aesthetic website, there are a few key things to keep in mind:

Use high-quality and artistic visuals

An aesthetic website is all about the visuals, so it’s important to use high-quality images and graphics on your website. It is also important to make a good selection of images and respect the style (as well as other graphic elements), so that they have a good effect on the user. But hey! We don’t want to abuse the use of photos either, to not overwhelm the reader. Keep it simple!

Choose the right font

It is important to use a typeface that is pleasing to the eye and easy to read. Don’t complicate it with strange or weird typographies.

Also the size you use plays an important role: not too big and not too small! In this case it is best to make use of the “H” (hierarchies) to ensure a good structure in the text. This will help the user to differentiate the topics and see which are the most important ones.

Other ideas are to use highlights, important phrases in a larger format, blocks of color, special typography. Sometimes minimal typography with lot’s of white space works very well but it could be as well that your website needs something bold. The right typography can all help to attract the user’s attention.

Small details, well thought out and designed, can appeal to the reader to stay on our blog.

Show your colors

When it comes to designing an aesthetic website, one of the most important factors to consider is color. The right color palette can make all the difference in creating an inviting and cohesive overall look. 

However, with so many options to choose from, it can be tricky to know where to start. One helpful tip is to focus on choosing a limited number of brand colors and using them throughout the site in a logical way. This will help to create a cohesive look that is both visually appealing and easy to navigate. 

Additionally, featuring multiple color palettes on your website can also be helpful in giving visitors a sense of variety and interest. By carefully considering the role that color plays in web design, you can create an aesthetic website that is sure to stand out from the rest.

Build a great Layout

An intuitive design will always generate more attention than one that has a poor structure.

If you want to build an attention grabbing, aesthetic website, pagination is key. By breaking up your content into manageable chunks, you can keep users engaged and encourage them to explore more of your site. But designing an effective pagination can be tricky- strike the wrong balance and you risk overwhelming users or making it difficult to navigate your content. Here are a few tips to help you create an effective pagination for your UI design:

  • Use a consistent layout throughout your site. This will help users quickly understand how to navigate your content.
  • Use clear and concise labels for each page. This will help users understand where they are in your content hierarchy.
  • Don’t use too many pages. Try to keep your pagination as simple as possible to avoid confusing users.
  • Use visual cues to indicate the current page. This will help users see at a glance where they are in your content.
  • Make sure your pagination is mobile friendly. More and more users are accessing the web on mobile devices, so it’s important to make sure your pagination is responsive.

Pay attention to the text

A website’s design is very important, but if the copy is poor, users will quickly lose interest. Either if it’s a blog post or a product page, paying attention to the text on a website is essential for creating an excellent user experience. The right copy can engage users, encourage them to explore more of the site, and ultimately convert them into customers or loyal followers.

If you need help with your copywriting, there are several AI copywriting tools that can assist you. Or, you could contact a professional copywriter who can help you create high-quality content for your site. Regardless of which route you choose, taking the time to ensure that your website’s copy is up to par is well worth the effort.

The benefits of an aesthetic website include:

  • Communicating your brand identity: Aesthetics are an important part of branding, and an aesthetic website can help communicate your brand identity to potential customers.
  • Creating a positive first impression: First impressions are important, and an aesthetic website can help create a positive first impression of your business
  • Standing out from the competition: In a competitive marketplace, an aesthetic website can help your business stand out from the competition.
  • Generating leads and sales: A well-designed website can help generate leads and sales for your business.

So it’s not of the least importance to take the aesthetic website design high on the wishlist!


Aesthetic website design is an important aspect of web design because it can be the deciding factor on whether or not a website is successful. A beautiful website will have a much higher chance of attracting and keeping visitors than an ugly one. Aesthetic appeal is important because it makes the website more pleasant to look at, which can make people want to stay on the site longer. Additionally, an aesthetic website may also be perceived as more trustworthy and credible, which is essential for conducting business online!

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