7 Inspiring Corporate Video Examples and tips for Success [2023]

corporate video examples and creation

Picture this: a well-crafted corporate video that not only captivates your audience but also drives results for your business.

Corporate videos have the power to transform complex ideas into engaging visual storytelling, making them an essential component of any marketing strategy. But how do you create a professional corporate video that truly resonates with your target audience?

In this blog post, we’ll explore some of the best examples of corporate videos and dissect their key elements. We’ll delve into writing effective scripts, discuss various types of corporate videos available today, and guide you through the cost and production process involved in creating a successful film.

We will also cover ways to ensure professionalism in your videos by focusing on high-quality visuals, audio recording techniques, and incorporating calls-to-action early on. Furthermore, we’ll discuss various sharing platforms for increased visibility as well as DIY solutions for those working with small budgets.

Get ready to elevate your marketing efforts with compelling corporate video content!

7 Best Examples of Corporate Videos that rock

Let’s dive into the world of corporate videos that have made a significant impact on their respective businesses. We’ve handpicked seven amazing examples, including Fiverr’s recruitment video, Google’s intern first week experience, Hubspot culture video, Airbnb hosts video, and Urban Farmers’ corporate video. Grab your popcorn and let’s explore why these videos are so effective in engaging viewers and driving results.

Fiverr Recruitment Video

Fiverr’s recruitment video is an excellent example of how to attract top talent with humor and creativity. The witty script showcases company culture while highlighting the benefits of working at Fiverr.

This one was already an awesome and fun recruitment video but they kept the creativity going and created this recruitment video as well. Look at the one below!

Humor can work exceptionally well in corporate videos because it helps break down barriers and engage viewers on a more personal and relatable level. In this video, humor is effectively utilized through clever writing, comedic timing, and relatable scenarios.

The use of satire and exaggerated stereotypes adds an element of entertainment that resonates with a wide audience. By incorporating humor, the video successfully captures the viewer’s attention, creates a memorable experience, and effectively delivers its message about the importance of expertise in a lighthearted and engaging manner, making it more likely to be shared and remembered.

Google Intern First Week Experience

In this video by Google, we follow an intern during his first week at the tech giant. This behind-the-scenes look gives potential interns a glimpse into life at Google while showcasing its fun work environment and unique perks.

Hubspot Culture Video

Hubspot’s culture video perfectly encapsulates what it means to be part of their team through employee testimonials and visuals representing company values. This authentic approach not only attracts new talent but also strengthens existing employees’ connections to the company.

Airbnb Hosts Video

Through a series of heartwarming stories, Airbnb showcases its hosts and the impact they have on travelers’ experiences. This emotionally-driven video effectively communicates the brand’s mission while inspiring viewers to become hosts themselves.

Urban Farmers Corporate Video

This is a different kind of corporate video since it includes as well animation and it works really well for this video. Urban Farmers’ corporate video demonstrates how their innovative farming solutions can transform urban spaces into sustainable food sources. The captivating visuals and clear messaging make this an excellent example of visual storytelling that resonates with potential customers and investors alike.


The explainer video of Spotify is an excellent corporate company video because it effectively combines clear and concise messaging with visually appealing animation and a well-crafted narrative.
The use of vibrant visuals, playful animations, and a catchy soundtrack not only keeps the audience entertained but also reinforces the brand’s energetic and dynamic image. The video successfully showcases Spotify’s value proposition, communicates its user-friendly interface, and leaves viewers with a strong understanding of how the platform can enhance their music experience. Overall, it is a well-executed corporate video that effectively conveys the essence of Spotify while captivating and informing its target audience.

One Dollar Shave Club

This video of the Dollar Shave Club is an excellent example of a great corporate company video, for several reasons. Firstly, it effectively grabs the viewer’s attention right from the start with its bold and irreverent language, immediately setting a memorable and distinctive tone. The video’s script is clever, funny, and engaging, successfully highlighting the pain points associated with traditional shaving methods while presenting Dollar Shave Club as a practical and cost-effective solution. The charismatic delivery by the company’s CEO adds authenticity and charm, further enhancing the video’s appeal.

This video has over 28 million views and it shows that even with a small budget that you can make an amazing and effective corporate video!

These videos are shining examples of effective corporate video production, showcasing various aspects such as company culture, product offerings, or even recruitment efforts in engaging ways for their target audience. As a business owner or designer, incorporating video content into your marketing strategy can help you get a clear picture of your target market and attract paying customers. It should be part of your marketing toolbox. From onboarding videos to works video, explainer videos to final video, there are many video types that can help you improve your marketing or get inspired. Don’t forget to consider your video marketing strategy for social media platforms, investor presentations, content marketing, and investor relations to maximize the impact of your marketing efforts.

Now that we’ve seen these fantastic examples, it’s time to start crafting your own compelling message. By using visual storytelling and a clear understanding of your target audience, you can create a corporate video that resonates with viewers and drives results.

Types of Corporate Videos for Businesses

Alright, let’s dive in.

Before we delve into creating a remarkable corporate video, it’s essential to comprehend the various kinds accessible and how they can support your advertising plan.

Let me break it down for you:

Explainer Videos

First up, explainer videos are perfect for educating potential customers about your product or service. These short, engaging clips simplify complex ideas using visual storytelling techniques that resonate with viewers.

Recruitment Videos

Moving on, recruitment videos showcase your company culture and attract top talent by giving a glimpse into what it’s like working at your organization. A well-crafted video can help candidates envision themselves as part of your team and get excited about joining.

Product Showcase Videos

Last but not least, product showcase videos highlight specific features or benefits of a particular offering. They’re designed to capture attention quickly while providing enough information to entice viewers towards making a purchase decision.

The key is selecting the right type based on your goals and target audience. So, take some time to think about which format will best convey your message before diving headfirst into production.

Now that you have a clear picture of the different types of corporate videos, it’s time to focus on crafting an effective message and ensuring professionalism in your content.

Choose a video production company or video agency that understands your brand. Someone that can help you develop a strategy for your video that aligns with your goals.

Whether you’re creating onboarding videos for new employees or investor presentations for potential investors, your video content should be tailored to your target audience and social media platforms.

So, what are you waiting for? Start exploring the different types of corporate videos and find the one that works best for you.

Crafting an Effective Corporate Video Message

Are you ready to create a corporate video that leaves a lasting impression on your potential customers, investors, or employees? Let’s dive into the essential elements needed for crafting an impactful message tailored specifically for your target audience.

Identifying Purpose & Audience

The first step is knowing your purpose and audience. A clear picture of what you want to achieve with your video will help guide its content and style. Your target market should influence every aspect of your corporate video production process.

Emotional Appeal & Storytelling

Moving forward, the next essential element is emotional appeal and storytelling. An effective corporate video needs more than just facts; it requires heart. People are more likely to remember stories than plain information. To truly connect with viewers, craft a compelling narrative around your brand’s values or mission statement.

Incorporate real-life testimonials, success stories, or behind-the-scenes glimpses into daily operations – anything that humanizes your brand and resonates with viewers’ emotions.

Remember, the key to a successful corporate video is striking the right balance between information and emotion – so get creative with your storytelling.

Craft an impactful corporate video message that connects with your audience. Identify purpose, tell a compelling story & strike the right balance between info and emotion. #CorporateVideoTips #MarketingSuccessClick to Tweet

Ensuring Professionalism in Your Corporate Videos

To shoot a professional corporate video, you need to focus on two essential elements: high-quality visuals and well-recorded audio.

High-Quality Visuals & Audio Recording Techniques

First things first, invest in a good camera for stunning visuals.
You don’t need to break the bank; even an entry-level DSLR or mirrorless camera can do wonders for your video production quality.

Next up, let’s talk about sound – often overlooked but equally important. A crisp and clear audio recording will make your message more engaging and easier to understand by potential customers. Consider using external microphones or shotgun mics for better sound capture during filming.

Including Calls-To-Action Early On

Moving on to viewer engagement – did you know that most viewers decide whether they’ll continue watching within the first 10 seconds?

It’s important to get CTAs in early on with your corporate videos.

TIP #1: Use annotations or text overlays with clickable links directing users towards desired actions.

TIP #2: Don’t be afraid to experiment with different CTA placements and styles, track their performance, and optimize accordingly.

Marketing guru, Neil Patel, suggests placing CTAs strategically throughout the video while ensuring they’re relevant and enticing enough for viewers.

Remember, a well-crafted corporate video is not only about the visuals but also how effectively it communicates your message and prompts viewers to take action.

So go ahead, implement these tips in your next video marketing strategy, and watch your brand’s reach soar.

Sharing Platforms for Increased Visibility

Let’s chat about distributing.

To make the most of your corporate videos, you need to share them on popular platforms like YouTube, Vimeo, and Facebook.

Why? Well, because these platforms can exponentially increase visibility and boost your marketing efforts.

YouTube: The Video Giant

Step #1: Create a YouTube channel for your brand.

Step #2: Optimize video titles, descriptions, and tags with SEO keywords such as “professional corporate video” and “video production” to reach potential customers searching for content related to your industry.

Vimeo: High-Quality Content Haven

Vimeo is known for its high-quality visuals and professional community, making it the perfect platform if you’re looking to showcase stunning corporate videos that leave an impression.

Facebook: Social Media Powerhouse

Bonus tip: Create engaging captions when posting videos on Facebook. This will encourage viewers to comment or share, increasing the chances of going viral.

Remember: The key is consistency. Keep sharing high-quality content regularly across these platforms and watch as your corporate video gains traction.

DIY Solutions for Small Budgets

If you don’t have a big marketing budget, don’t worry, we’ve got you covered. With the right tools and resources at hand, you can still produce professional-looking videos on a tight budget. Let’s dive into some affordable solutions that will have your video content looking professional in no time.

Animoto & Synthesia for Video Creation

Animoto is an excellent tool for creating promotional videos with ease using its drag-and-drop interface and customizable templates.

If AI-generated videos are more your style, check out Synthesia, which allows you to create realistic-looking talking head videos without needing a camera or actors.

LingoSync for Translation Services

Have a multilingual audience? LingoSync can help translate your video content into various languages so that it reaches even more potential customers around the globe.

Revoicer for AI Voice-Over Solutions

Say goodbye to expensive voice-over artists and hello to Revoicer.

This AI-powered tool can generate natural-sounding voice-overs for your videos in multiple languages and accents, making it perfect for those looking to expand their reach without spending a fortune.

Take advantage of cost-effective solutions and create remarkable video content that will capture your desired audience’s attention, thereby improving your marketing strategies. Whether you’re creating onboarding videos, investor presentations, or content marketing, these tools will help you create effective corporate videos that tell your brand’s story and paint a clear picture of your products or services.

Remember to tailor your video marketing strategy to your target market and choose the right video types for your social media platforms. With the final video in hand, you’ll be ready to showcase your brand’s visual storytelling and attract paying customers.

Now go forth and conquer the world of video content.

Create engaging corporate videos on a budget with these affordable tools. Animoto, Synthesia, LingoSync, and Revoicer will have your video content looking professional in no time. #videomarketing #budgetfriendlyClick to Tweet

FAQs in Relation to Corporate Video

What is the purpose of a corporate video?

The purpose of a corporate video is to communicate a company’s values, culture, products, or services effectively. It helps in engaging and informing target audiences while enhancing brand awareness and credibility. Corporate videos can be used for various purposes such as recruitment, internal communications, product demonstrations, and customer testimonials.

What makes a great corporate video?

A great corporate video has clear objectives, engages its audience emotionally through storytelling, showcases the company’s unique selling points (USPs), and maintains high production quality. Additionally, it should have an appropriate length for its intended platform and incorporate effective calls-to-action that drive viewer engagement.

What is corporate video explanation?

Corporate video explanation refers to the process of creating visual content that communicates complex ideas or concepts related to a business in an easily digestible format. This often involves using animation or live-action footage combined with voiceovers and text overlays to break down complicated information into simple visuals that viewers can understand quickly.

How do you make a corporate video interesting?

To make a corporate video interesting: 1) Identify your target audience; 2) Craft compelling messages tailored to their needs; 3) Use emotional storytelling techniques; 4) Incorporate visually appealing elements like animations or graphics; 5) Maintain high production quality throughout; 6) Keep it concise but informative; and 7) Include strong calls-to-action encouraging further engagement.


In conclusion, corporate videos are an essential tool for businesses looking to improve their marketing strategies and engage with their audience. There are many key elements that go into creating a successful corporate video, from identifying the purpose and audience to crafting engaging messages and emotional storytelling. Additionally, there are various types of corporate videos, pre-production/post-production processes, DIY solutions for small budgets, enhancing reachability with translation/AI voice-over services, and sharing platforms/best practices for increased visibility.

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