74 essential marketing tools to grow your business faster (and faster)

Essential marketing tools that you need

We’ve written down THE most essential and necessary marketing tools you should know of to grow your business fast and in a professional way.

There are various marketing tools that businesses can use to improve their marketing strategy. In this blog post, we will discuss some of the most popular marketing tools and how they can benefit your business.

We will also provide a list of online marketing tools that you can use to get started! You most probably need a mix of them depending on your business and the size of your marketing team.

What is a Marketing Tool?

Marketing tools are digital platforms and software that enable businesses to research, create, track, and manage marketing campaigns. They can help businesses automate repetitive tasks, such as email marketing and social media posting, and they can also provide insights into customer behavior. Marketing tools are an essential part of any digital marketing strategy. By leveraging the power of automation and data, businesses can save time and money while also increasing their marketing ROI. 

Marketing tools can help businesses of all sizes reach their target audiences and achieve their marketing goals.

If you’re not already using Marketing tools, now is the time to start!  They can help you boost your marketing efforts, save time and money, and improve your customer relationships. What are you waiting for?

Digital marketing tools by strategy

Marketing tools can be found in many different forms, our favorite tools for effective marketing, are divided into categories and by strategy. 

In order to grow a business quickly and in a professional way, you need to have the right tools in your arsenal. In this blog post, we will discuss some of the most essential marketing tools that you should be using in your marketing campaigns. These tools will help you reach more customers and generate more revenue for your business. So don’t wait any longer, start using these tools today and see the amazing results they can produce!

Digital marketing tools are some of the most essential tools you can use to grow your business. They allow you to reach a large number of potential customers quickly and easily. Email marketing tools, online marketing tools, social media marketing tools, and customer relationship management (CRM) marketing tools are all great examples of digital marketing tools that can help you grow your business.

Check out the categories below to get started:

  1. Content Creation and Design tools
  2. Website Optimization and CRO tools
  3. Copywriting tools
  4. Search Engine Optimization (SEO) Tools
  5. Analytical tools
  6. email marketing tools 
  7. Social media tools
  8. Video marketing tools 
  9. Customer Relationship Management (CRM) tools
  10. Project Management tools
  11. Lead generation and capture tools

1. Content Creation and Design tools

Graphic design gives your company character, feeling and is an important part of any marketing strategy. It can be used to attract customers, increase conversions, and create a brand identity. The importance of graphic design is best seen when you need it for your website and visuals. As graphic designers, we’ve seen a lot of good and bad cases but luckily there are many tools out there that can help you with your graphic design needs. You can use these tools to create logos, banners, infographics, presentations, and more. 

Hire a graphic designer that you know, or look one up here;

For the best outcome, we would advise you to work with a designer that you know and whom you know that he/she will deliver good work. If you don’t have any recommendations or you want to start cheap, take a look at the below

– Good prices 
– Lots of choices

– No real connection, so you can’t explain your project in person
– Usually, there is a limit on revisions and you don’t know up front if the one you chose is actually good.

Design it yourself

Only do this if you have lots of spare time and if it’s not of the greatest impact on your brand if it doesn’t look great/in line at first. You can choose as well to work with a graphic designer at first, for the set-up and from there take it over yourself.

In the digital age, content is king. Whether it’s a blog post, a video, or a social media update, businesses need to produce high-quality content to remain competitive. 

However, creating compelling content can be time-consuming and expensive. That’s where Content Creation and Design tools come in. 

These digital marketing tools allow businesses to quickly and easily create professional-looking content. From blogs and videos to infographics and social media posts, Content Creation and Design tools can help businesses save time and money while still delivering quality content. 

In today’s digital landscape, having a strong content strategy is essential for success. By investing in Content Creation and Design tools, businesses can stay ahead of the curve and keep their customers engaged.

Content Creation and Design tools

  • Adobe Spark
  • Venngage
  • Piktochart
  • Recordit
  • Kap
  • Adobe Color CC

– Cheaper than hiring a designer
– Lots of choices

– Very time consuming
– In the end, it’s more limited than your own graphic designer.

2. Copywriting tools

It can be anything from a tweet to a blog post, email, or even a newsletter. Copywriting is an essential part of any business and it’s important to make sure that your copy is well-written and engaging.

Marketing tools such as AI copywriters are becoming more popular in the workplace. These AI writers help with the process of writing content and by generating ideas, we suggest a combination of human writers and AI copywriting to save you time and money and have the best outcome. Start with your text in AI and let it check and correct by a human copywriter.

AI copywriting

PRO’s (in general)
– Very fast
– Cost efficient

– Although it works very well, it needs human editing

Human copywriters

– Sharp and they can understand better what you would like to transmit

– Can become expensive

3. Website Optimization and CRO tools

A website is one of the most important marketing tools for your company. It is a virtual storefront and a communication hub that connects you with your customers. You can use this tool to showcase your products, services, and expertise in the industry. What is essential?


If you want a website, you need hosting, search for a fast one with good service and you won’t regret it. There are many good and bad options out there, hereby some we recommend.

– Very easy set up
– You don’t need expensive programmers (unless you want special things that plugins can’t do) 

– It’s open source, so you need to update it whenever there is an update to keep it secure.

Optimized template

In case you are not a programmer, you most probably would like to make use of a template, Elementor and Astra are recommendable. There light-weight and easy to use.

– Very easy to design your website
– You get a fast website if you play along with the rules
– Well optimized for search engines like Google

– You have to invest some money


In case you have a (web) shop, Shopify is the place to go for you.

– Easy to maintain
– Good looking

– You have to pay a monthly fee

 Other Website Optimization and CRO tools:

  • Hotjar
  • Optimizely
  • Lucky Orange
  • Google Optimize
  • Clicky

4. Search Engine Optimization (SEO) Tools

Search engine optimization (SEO) tools are another essential marketing tool that can help you reach more customers and grow your business. SEO tools help you optimize your website and content for the search engines, so that more people can find your business when they are searching for products or services like yours. 

-SEO. This is important for making sure your website appears in search engine results pages. Choose a tool that will help you optimize your site for the right keywords.

 Top 6 Search Engine Optimization (SEO) tools:

  • Ryte
  • Ahrefs
  • SEMrush
  • Moz
  • Keywords Everywhere Chrome Extension
  • HubSpot Content Strategy Tool

5. Analytical tools

There are a variety of analytical tools available to help you better understand your website traffic and how users interact with your site. 

Google Analytics is a free tool that provides detailed insights into your website visitors, including where they come from, what they do while on your site, and how likely they are to convert into customers or leads. 

Other popular analytics tools include Mixpanel, Heap, and Kissmetrics. Each of these tools provides slightly different functionality, but all can be extremely helpful in understanding your website’s performance and determining areas for improvement.

No matter which tool you choose, incorporating analytics into your website strategy is a surefire way to improve your results and ROI.

-Analytical tools can also be very helpful in marketing, as they allow you to track your marketing campaigns and see which ones are performing the best.

Data Reporting and Analytics Tools:

  • Digital Marketing Tuner
  • Google Analytics
  • Google Search Console
  • Databox
  • RavenTools
  • Mixpanel 
  • Heap
  • Kissmetrics

6. email marketing tools 

What is email marketing 

Email marketing is the process of sending email messages to potential and current customers. Email marketing can be used to promote sales, events, or special offers. It can also be used to build relationships with customers and keep them up-to-date on the latest news from your company.

In order to email market effectively, you need to use the right email marketing tools. 
Some email marketing tools allow you to send mass email messages to large groups of people. 
Others allow you to segment your email list so that you can send targeted messages to specific groups of people. 

Still, others offer features like email automation, which can help you save time by sending email messages automatically based on triggers like customer behavior or time of day. 

With so many email marketing tools available, it’s important to choose the right one for your business needs. The right email marketing tool will help you reach your goals while providing the features and flexibility that you need.

-Email marketing. This is a great way to reach a large audience with your message. Make sure you choose a tool that allows you to segment your list and customize your messages for the different segments.

Below you will find a list of email marketing where we have had good experiences in recent years.

Email marketing is one of the most effective ways to reach customers. It is a personal and direct way of communicating with potential customers. Emails can be used for various purposes such as:

– provide information about new products and services
– thank loyal customers
– announce a new product or service
– boost customer engagement
– reengage old customers

Our favorite options for email marketing are:

– Very user friendly
– Clear analytics

– It can be difficult to get the exact design that you really want

Other Lead Email Marketing tools:

  • Constant Contact
  • Campaign Monitor
  • AWeber
  • ActiveCampaign

7. Social media tools

What is Social media marketing 

Social media marketing involves the use of social media platforms to promote and sell products or services. Through social media marketing, businesses can connect with customers and prospects in a more personal and engaging way.

Additionally, social media marketing provides an effective way to build brand awareness and create a community around your brand.

There are a number of social media platforms that can be used for social media marketing, including Facebook, Twitter, LinkedIn, and Instagram. Each platform offers different features and tools that can be used to connect with customers and promote your brand. 

Additionally, there are a number of social media management features that can be used to help you effectively manage your social media presence.

Finally, there are a number of social media marketing tools that can be used to help you create and execute an effective social media marketing strategy.

-Social media marketing. This is another great way to reach a large audience and connect with potential customers. Again, make sure you choose a tool that allows you to segment your audience and customize your messages.

Social Media tools:

  • NapoleonCat
  • Buffer
  • Hootsuite
  • BuzzSumo
  • HubSpot Social Inbox
  • Iconosquare

8. Video marketing tools 

What is Video Marketing

Video marketing is the process of creating and distributing video content to promote a product or service. 

Video marketing can be used to generate leads, increase sales, and build brand awareness. It is a powerful tool that should be included in any marketing strategy. 

Video marketing can be done using a variety of tools, such as video production software, video editing software, and video-sharing platforms. Video production software allows you to create and edit videos, while video editing software helps you to add text, images, and transitions to your videos. 

Sharing platforms, such as YouTube and Vimeo, allow you to share your videos with a wide audience. When done correctly, video marketing can be an extremely effective way to reach your target audience.

-Video marketing tools can also be extremely helpful, as they allow you to create engaging and informative marketing videos that can reach a large number of potential customers.

Video Marketing tools:

  • Wistia
  • Vidyard
  • Vimeo
  • Loom

9. Project Management tools

What is Project Management

Project Management has become an increasingly popular marketing tool over the years.

Project management is the process of planning, organizing, and controlling resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end. Project management is a powerful marketing tool that can help businesses to achieve their goals.

There are different tools that businesses can use for project management. Some popular tools include Microsoft Project, ProjectLibre, and Gantt chart. Project management software can help businesses to plan and track their progress.

It can also help businesses to communicate with their team and clients. Project management software can help businesses to stay on schedule and on budget.

-Project management tools can also be very useful for marketing purposes. They help you keep track of all your marketing tasks and ensure that they are completed on time. 

In this section, we will look at some of the tools available in the market and how they can help you manage your marketing projects:

Project Management tools:

  • Toggl
  • Trello
  • HubSpot Projects
  • TrueNorth
  • Asana
  • Airtable
  • Wrike
  • ProofHub


Toggl is a time-tracker. Keeping track of time is essential to get all your work done in the time you have. Everybody knows how easily you get lost in a project so a timer like Toggl will help a lot.


Trello is a project management tool. If you work alone it’s important, but if you work in a team it’s essential. There are several project management tools available but Trello works very well and with the free version you can do a lot. You easily keep track of all of your projects and assign them to someone else when you are done.

10. Customer Relationship Management (CRM) tools

What is Customer Relationship Management (CRM)

Customer Relationship Management, or CRM, is a system that businesses use to manage customer data. It lets businesses track customer interactions, preferences, and purchase history. This information can be used to improve customer service, target marketing campaigns, and boost sales. 

There are a number of different tools that businesses can use for Customer Relationship Management.
Marketing specialists may use CRM software to track customer interactions and preferences. Customer service representatives may use CRM systems to resolve customer issues. Sales teams may use CRM systems to identify potential customers and close deals. By using Customer Relationship Management tools, businesses can improve their interactions with customers and boost their bottom line.

Customer Relationship Management (CRM) tools:

  • 1. HubSpot CRM
  • 2. Zoho CRM
  • 3. Zendesk
  • 4. Pipedrive

11. Lead generation and capture tools

In order to generate leads, you need to make sure that your marketing message is reaching the right people. You need to think about the channels you want to use and the way you want to reach those people. These tools can help you along the way.

Lead Capture and Conversion Tools:

Note; OptinMonster has a bit of a sneaky way to make you a customer in my opinion. It seems that you can try it for free but if you don’t look out, you get tricked into the paying plan.


If you are looking for marketing tools to help you reach more customers, generate more revenue, and stay organized, then consider using some of the essential marketing tools discussed in this blog post! 

All these tools above will help you create eye-catching visuals and an efficient workaround for your marketing team. 

Valuable content will really help you engage with your audience and make them ambassadors of your brand, so always think from the customer to start with. Make profiles and based on that use your marketing tools.

There are a lot more marketing tools out there to use in your marketing strategy, but I hope this will help you get out of the weeds and start with professional marketing. You will not need them all from day one, but go through the list so you know what is about and when the time is there in your marketing strategy, it will pop-up again.

 Thanks for reading!

Similar Posts